Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.
Read MoreIn The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.
Here's how this year's decision will impact YOU!
Read MoreAny organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.
Read MoreSo big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!
Read MoreI get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.
Read MoreLots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.
Read MoreRegardless of who you’re selling to, you can also use direct mail to promote your business.
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