MBT CONSULTING

Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, marketing trivia, online marketing, strategic planning, marketing scamsRob WeinbergJune 7, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, the coast news, coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing scams, marketing consultant, marketing communications, marketing plan, mister marketing, b2c marketingComment

Oh Oprah…Say It Ain’t So!

Ask yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?

b2c marketing, direct marketing, marketing trivia, research, sales promotionRob WeinbergMay 10, 2023MBT Consultingoprah winfrey, maureen dowd, Joe Biden, Donald Trump, weight loss gummies, ask mister marketing, ask mr. marketing, Marketing strategy, marketing, marketing strategy, marketing plan, marketing scams, marketing communications, marketbuilding, marketing advice, mister marketing, marketbuilding team, marketing consultant, coast news, carlsbad, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribute, consumer marketing, mbt consulting, san diego marketing consultantComment

Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, professional relations, sales promotion, strategic planningRob WeinbergApril 26, 2023MBT Consultingcostco, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rotary 5340, rotary international, rb sunrise rotary, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego union tribute, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketing advice, marketbuilding team, marketbuilding, marketing communications, marketing consultant, marketing plan, mister marketing, strategic planning, business strategy, free business advice, sales promotion, Sales, write away books, writing books, writingComment

Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!