Posts in direct marketing
Don’t bury print just yet, folks!

Amazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business! 

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But … my dog can’t read!

I know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading. 

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Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

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Tie-In To Better Sales

There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.

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Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

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Oh Oprah…Say It Ain’t So!

Ask yourself this: why would entertainment’s most powerful woman be involved with a slipshod marketing campaign selling weight loss gummies?

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Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

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Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

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Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

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Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

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Don’t Annoy Your Existing Customers

I get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.

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Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

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The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

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