Posts in strategic planning
Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

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Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

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Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

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When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

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A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

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Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

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Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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More Hot Dogs, Please

The best reason for advertising today is the sale you’ll make tomorrow.

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