MBT CONSULTING

Futures With A Grain Of Sand

Know what you’re selling, to whom, and have a fair price. With a persuasive sales pitch, you might soon have as many customers as there are grains of sand on the beach.

b2c marketing, business/marketing plans, packaging, research, sales promotion, strategic planningRob WeinbergJuly 14, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, marketing breakage, mr. marketing, mister marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing strategy, b2c marketing, consumer marketing, sales promotion, SalesComment

So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergJuly 6, 2022MBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment

Targeting The Perfect Sales Prospects

Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.

Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJune 22, 2022MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment

Keeping Your Reputation Intact

If you’re job-hunting and are rude, unprofessional, or irresponsible, word is going to get around and have a long-term negative impact on your career.

Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

B2B Marketing, b2c marketing, corporate messaging, customer relations, non-profit marketing, quality control, sales promotion, strategic planning, vendor relationsRob WeinbergJune 9, 2022MBT ConsultingGolden Rule, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, UT Community Press Newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, mr. marketing, marketing, Marketing strategy, marketing communications, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing advice, b2c marketing, b2b marketing, customer service, Customer relations, Sales, sales promotion, get1free, strategic planning, business strategy Comment

Putting In His Two Cents

There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

b2c marketing, branding, corporate messaging, research, sales promotion, strategic planningRob WeinbergJune 2, 2022MBT ConsultingReaders Digest, ask mr. marketing, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego north chamber of commerce, san diego, san diego union tribune, san diego marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, mr. marketing, marketing, marketbuilding, marketbuilding team, ask mister marketing, mister marketing, sales promotion, US Mint, henry's professional painting Comment

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

Elon Musk WON'T Buy Twitter!

Elon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?

business finances, business/marketing plans, corporate messaging, publicity, strategic planningRob WeinbergMay 11, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, rotary 5340, rb sunrise rotary, rancho bernardo sunrise rotary, elon musk, twitter, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, Community Press Newspapers, corporate strategy, corporate communications, public relations, Republican Party, McDonald's, wendy's, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, The Coast News, corporate buyout

People Still Use Business Cards?

A few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.

B2B Marketing, b2c marketing, branding, corporate messaging, marketing trivia, strategic planning, sales promotion, vendor relationsRob WeinbergApril 27, 2022MBT Consultingbusiness cards, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, write away books, branding, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, marketing, mr. marketing, marketing advice, marketbuilding team, marketing plan, marketbuilding, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing strategy, b2b marketing, b2c marketing Comment

Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergApril 19, 2022MBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment

Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

B2B Marketing, b2c marketing, customer relations, technology, vendor relations, strategic planningRob WeinbergMarch 30, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, dell, dell computer, customer service, customer is always right, Customer relations, customer relationships, bad customer relations, poway chieftain, poway marketing consultant, poway chamber of commerce, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, corporate communications, san diego union tribune, coast news, The Coast News, san diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mbt consulting, marketing, Marketing strategy, marketbuilding, marketbuilding team, marketing communications, marketing consultant, mister marketing, mr. marketingComment

Does Your Name Really Matter?

If you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, packaging, publicity, strategic planningRob WeinbergMarch 23, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, unicorn jewelry, five star auto repair, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, mister marketingComment

We’ve Stopped Getting Chin’s Delivered

Regardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, strategic planningRob WeinbergMarch 17, 2022MBT Consultingchin's chinese, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, unicorn jewelry, Community Press Newspapers, rancho bernardo, restaurant marketing, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, rotary 5340, Sales, The Coast News Comment

First Bombs. Then...Beer?

Things can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.

b2c marketing, business/marketing plans, corporate messaging, publicity, strategic planning, vendor relationsRob WeinbergMarch 9, 2022MBT ConsultingCNN, ukrainian invasion, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, UT Community Press Newspapers, marketing, mr. marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketing strategy, marketbuilding team, marketing communications, marketing consultant, write away books, robert yehling, chairmen's roundtable, rotary 5340, rb sunrise rotaryComment

Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

business/marketing plans, strategic planningRob WeinbergFebruary 27, 2022MBT Consultingask mister marketing, ask mr. marketing, write away books, robert yehling, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, The Coast News, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, pomerado newspapers, Pomerado newspapers, pomerado news, san diego union tribune, Community Press Newspapers, rob weinberg, business planning, southern california writers conference, entrepreneurs, business plan, business strategy, business start-ups, writing books, publishing books, year-end business planning, book publishing Comment

Laughing At My Blue Jeans

Mirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.

Customers: Problems, or opportunities?

Whoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.

Ask Customers What They Think

Regardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, research, strategic planningRob WeinbergFebruary 3, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, Customer relations, customer survey, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, pomerado news, Community Press Newspapers, UT Community Press Newspapers, satisfaction surveysComment

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

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