Business owners are recognizing it’s time to re-sync with their customers by eliminating offensiveness from their product lines.
Read MoreThe best reason for advertising today is the sale you’ll make tomorrow.
Read MoreThe reason toilet paper factories operate 24/7 is because everyone needs their product. The only difference now is that nobody takes those paper rolls for granted anymore.
Read MoreOver the past two weeks business conversations have increased, and the volume of project proposals is expanding. New contracts are being signed, and companies seem to be dipping their toes in the business waters again.
Read MoreSmart businesses are taking advantage of the current landscape and making face masks part of their overall marketing effort.
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If you're going onto Zoom, at least look appropriate from the waist up.
Read MoreBusiness owners concerned with their public image will think hard before hiring someone who doesn’t represent them well in every way. Jobs are scarce these days, and an inability to communicate well makes selling yourself to potential employers unnecessarily challenging.
Read MoreTo celebrate our 30th anniversary, my bride and I are supposed to be leaving for two weeks in Italy. It should be QUITE a trip!
Read MoreWithout successfully communicating who and what your business is, the brand loses impact and risks becoming irrelevant. But when you launch your new image, give yourself time to work the bugs out.
Read MoreHaving a nice website isn’t enough. You need to market across platforms.
Read MoreThis retailer has found a way to spread the word he’s still in business
Read MoreWhen the economy cools, the smartest businesses throw more coal on the fire to be ahead of the competition.
Read MoreProofreading your marketing materials is the LAST place you should be cutting corners. Here’s what happens when you ignore this simple rule.
Read MoreAs a writer and marketing professional, I’m nauseated by the flood of illiteracy, bad spelling, and non-existent grammar we’re drowning in. If you can’t communicate clearly, you won’t get what you want.
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