Posts in customer relations
I DO Know How to Multiply
I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.

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b2c marketing, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, U-Haul, uhaul, sales promotion, saes, Customer relations, customer relationships, caveat emptor, PT Barnum, marketing, mr. marketing, mister marketing, ask mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing advice, marketing plan, consumer marketingComment
Utilizing The Second Deadly Sin
Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, non-profit marketing, publicity, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotaryComment
Communications Students Who Don’t Communicate
Communications Students Who Don’t Communicate

Sales leads in any industry don’t always announce themselves in advance, making it incumbent upon the seller to be regularly checking every communications network to which they’re connected.

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customer relations, employee relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego north chamber of commerce, san diego union tribune, san diego, pomerado newspapers, Pomerado newspapers, marketing consultant, marketing communications, Marketing strategy, marketing planComment
You Deserve A Break Today
You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotionRob WeinbergMBT Consultingsominex, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, jingles, marketing, branding, nationwide, chili's restaurants, ricola, marketing plan, Strategic planningComment
Striking While The Iron’s Hot
Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.

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b2c marketing, customer relations, online marketing, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, medicare, retiring baby boomers, free medicare consultation, COVID-19Comment
Profitably Using Coupon Expiration Dates
Profitably Using Coupon Expiration Dates

Considering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.

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b2c marketing, customer relations, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, bad customer relations, good customer relations, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, rancho bernardo sunrise rotary, rotary 5340, carlsbad marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo news, rancho bernardo, rancho bernardo marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, restaurant marketing, sales promotionComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
Missing A HUGE Selling Opportunity
Missing A HUGE Selling Opportunity

I’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.

Yup…nobody’s doing a COVID-related promotion.

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b2c marketing, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, mr. marketing, san diego, san diego union tribune, san diego north chamber of commerce, cvs, dump bins, sales promotion, pomerado newspapers, Rite AidComment
Listening Carefully To Your Audience
Listening Carefully To Your Audience

If someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.

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branding, corporate messaging, customer relations, employee relations, online marketing, research, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultantComment
Good Marketing vs. Lousy Product
Good Marketing vs. Lousy Product

Customers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.

It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.

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b2c marketing, corporate messaging, customer relations, online marketing, sales promotionRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, doordash, uber eats, chin's chinese
When “NO” is the right answer
When “NO” is the right answer
B2B Marketing, corporate messaging, customer relations, sales promotion, strategic planningRob Weinbergask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway marketing consultant, pomerado newspapers, poway chieftain, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego union tribune, san diego north chamber of commerce, Sales Comment
A Shot of Kindness
A Shot of Kindness

We were nice, so they were nice. A simple equation, where everyone comes out a winner.

This is how to use COVID to help grow your business.

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customer relations, strategic planningRob WeinbergMBT ConsultingCVS, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, COVID-19, vaccination, vaccineComment
The Lottery Ripped Me Off!
The Lottery Ripped Me Off!

Coupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.

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b2c marketing, branding, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMBT Consultingcalifornia lottery, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, bed bath and beyond, marketing breakageComment
Four Hours of My Life
Four Hours of My Life

I sat on hold FOUR HOURS just waiting for technical service to answer the phone. Who do I talk to about getting back those four hours of my life?

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b2c marketing, corporate messaging, customer relations, strategic planning, sales promotion, technologyRob WeinbergMBT Consultingcarlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, network solutions, godaddy, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego union tribune, san diego north chamber of commerce, san diego, customer service, Customer relations, customer relationships, bad customer relations Comments
This Nickel’s Worth A Dollar
This Nickel’s Worth A Dollar

Wooden nickels will improve your sales and lower your marketing costs. Best of all, they’re different that what your competition is doing.

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b2c marketing, branding, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingpat o'sullivan, village mail and more, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, pomerado newspapers, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, ask mr. marketing, ask mister marketing, marketing, marketbuilding, marketbuilding team, sales promotionComment
My prize for buying? Disappointment!
My prize for buying? Disappointment!
b2c marketing, branding, corporate messaging, customer relations, marketing trivia, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, branding, cracker jack, san diego, san diego union tribune, frito lay, san diego north chamber of commerce, customer relations, customer relationships, bad customer relations, improving profits, sfgate.comComment
Giving Your Sales Some Gas
Giving Your Sales Some Gas
b2c marketing, branding, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, cricket wireless, las vegas, greg lund, marriott, callaway golf, jack in the box, marketing, Marketing strategy, marketing plan, mr. marketing, marketing consultant, marketing advice, sales promotion, Sales, gas prices, mbt consulting, marketing strategy, marketbuilding, marketbuilding teamComment
The Filthy Man in My Kitchen
The Filthy Man in My Kitchen
b2c marketing, customer relations, strategic planningRob WeinbergMBT ConsultingCOVID-19, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, YouTube, plumbing, home repair, working from home, ask mister marketing, ask mr. marketing, face maskComment
The Great Cookie Puzzle
The Great Cookie Puzzle
B2B Marketing, b2c marketing, corporate messaging, customer relations, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingchristmas gifts, client appreciation, holidays 2020, rotary 5340, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, ramona sentinel, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego north chamber of commerce, san diego union tribune, Pomerado newspapers, Community Press Newspapers, UT Community Press Newspapers, ask mister marketing, ask mr. marketing, mbt consulting, mister marketing Comment
Where Are The Good Old Days?
Where Are The Good Old Days?
b2c marketing, branding, corporate messaging, customer relations, research, strategic planning, sales promotionRob WeinbergMBT Consultingrancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego, san diego north chamber of commerce, san diego union tribune, carlsbad marketing consultant, carlsbad chamber of commerce, Community Press Newspapers, UT Community Press Newspapers, communications, good old days foods, ask mister marketing, ask mr. marketing