Posts in publicity
Why you shouldn’t kill your customers
Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

Read More
b2c marketing, customer relations, corporate messaging, branding, non-profit marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, pepsi, coke, coca cola, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, pomerado newspapers, rb sunrise rotary Comment
Whatever Happened To Seasonality?
Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

Read More
b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment
Utilizing The Second Deadly Sin
Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

Read More
B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, non-profit marketing, publicity, sales promotion, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotaryComment
Has The World Gone Haywire?
Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

Read More
b2c marketing, branding, corporate messaging, customer relations, employee relations, non-profit marketing, online marketing, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway marketing consultant, poway chieftain, poway chamber of commerce, pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, black lives matter, every life matters, Generation Z, gender issues, vaccination passports, delta, coke, dell, mlb, major league baseball Comment
A Big Blow For Sales
A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

Read More
b2c marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob Weinberg MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rotary 5340, rancho bernardo sunrise rotary, carlsbad Rotary, pom, pomerado newspapers, Pomerado newspapers, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, branding, sales promotion, hurricanes, tropical storms, duracell, pop tarts, world meteorological organization, weather channel, naming blizzards, naming tropical storms, byron allen, poway chamber of commerce, poway chieftain, poway marketing consultantComment
Exposure to thousands. Zero cost.
Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

Read More
B2B Marketing, b2c marketing, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, Customer relations, sales promotion, Sales
COVID Has Me Feeling Sentimental
COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

Read More
branding, b2c marketing, B2B Marketing, corporate messaging, marketing trivia, online marketing, publicity, research, sales promotion, strategic planningRob WeinbergMBT ConsultingThe Sting, Paul Newman, Robert Redford, George Roy Hill, Robert Shaw, Marvin Hamlisch, Robert Earl Jones, ask mr. marketing, ask mister marketing, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce, COVID-19, coronavirus, pandemic, nostalgia marketing, pepsi, oreos
Charles Darwin Got It Right
Charles Darwin Got It Right

It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.

Read More
branding, corporate messaging, online marketing, publicity, sales promotion, strategic planning, technologyRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, pomerado newspapersComment
Giving Your Sales Some Gas
Giving Your Sales Some Gas
b2c marketing, branding, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, cricket wireless, las vegas, greg lund, marriott, callaway golf, jack in the box, marketing, Marketing strategy, marketing plan, mr. marketing, marketing consultant, marketing advice, sales promotion, Sales, gas prices, mbt consulting, marketing strategy, marketbuilding, marketbuilding teamComment
Marketing With An Unfortunate Name
Marketing With An Unfortunate Name
B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, publicity, strategic planning, employee relationsRob WeinbergMBT Consultingcoronavirus, corona beer, corona, corona california, isis pharmaceuticals, ionis, racism, ask mr. marketing, Pomerado newspapers, san diego union tribune, san diego north chamber of commerce, san diego, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, carlsbad marketing consultant, carlsbad chamber of commerceComment
More Hot Dogs, Please
More Hot Dogs, Please

The best reason for advertising today is the sale you’ll make tomorrow.

Read More
b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingmr. marketing, mister marketing, marketing plan, Marketing strategy, b2c marketing, ask mr. marketing, consumer marketing, carlsbad marketing consultant, professional marketing, rancho bernardo marketing consultant, ask mister marketing, rancho bernardo news, rancho bernardo, Pomerado newspapers, poway chieftain, poway chamber of commerce, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerceComment