There are certain expectations customers come into any situation with, and you ignore them at your peril.
Read MoreWhen it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreYour garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?
Read MoreThe last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.
Read MoreKnowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.
Read MoreTreat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreIt’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.
Read MoreElon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?
Read MoreA few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.
Read MoreRegardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.
Read MoreIf you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreThings can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreRegardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreLots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.
This guy wasn’t one of them.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
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