MBT CONSULTING

There are certain expectations customers come into any situation with, and you ignore them at your peril.

Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergAugust 25, 2022MBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment

Where is that car from?

It’s important to build a relationship with your customer, where they not only feel you provide good quality, value, and service, but that you and they belong to each other.

Rob WeinbergAugust 17, 2022MBT ConsultingComment

Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergAugust 11, 2022MBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment

The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergAugust 4, 2022MBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment

It’s AWFULLY warm for March!

The last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.

Futures With A Grain Of Sand

Know what you’re selling, to whom, and have a fair price. With a persuasive sales pitch, you might soon have as many customers as there are grains of sand on the beach.

b2c marketing, business/marketing plans, packaging, research, sales promotion, strategic planningRob WeinbergJuly 14, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, marketing breakage, mr. marketing, mister marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing strategy, b2c marketing, consumer marketing, sales promotion, SalesComment

So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergJuly 6, 2022MBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment

Targeting The Perfect Sales Prospects

Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.

Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJune 22, 2022MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment

Keeping Your Reputation Intact

If you’re job-hunting and are rude, unprofessional, or irresponsible, word is going to get around and have a long-term negative impact on your career.

Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

B2B Marketing, b2c marketing, corporate messaging, customer relations, non-profit marketing, quality control, sales promotion, strategic planning, vendor relationsRob WeinbergJune 9, 2022MBT ConsultingGolden Rule, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, UT Community Press Newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, mr. marketing, marketing, Marketing strategy, marketing communications, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing advice, b2c marketing, b2b marketing, customer service, Customer relations, Sales, sales promotion, get1free, strategic planning, business strategy Comment

Putting In His Two Cents

There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

b2c marketing, branding, corporate messaging, research, sales promotion, strategic planningRob WeinbergJune 2, 2022MBT ConsultingReaders Digest, ask mr. marketing, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego north chamber of commerce, san diego, san diego union tribune, san diego marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, mr. marketing, marketing, marketbuilding, marketbuilding team, ask mister marketing, mister marketing, sales promotion, US Mint, henry's professional painting Comment

Typo on a Tombstone

“There’s a mistake on the headstone.”

The LAST words you want to hear at a funeral.

NOW what?

Rob WeinbergMay 24, 2022MBT Consulting Comments

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

Elon Musk WON'T Buy Twitter!

Elon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?

business finances, business/marketing plans, corporate messaging, publicity, strategic planningRob WeinbergMay 11, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, rotary 5340, rb sunrise rotary, rancho bernardo sunrise rotary, elon musk, twitter, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, Community Press Newspapers, corporate strategy, corporate communications, public relations, Republican Party, McDonald's, wendy's, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, The Coast News, corporate buyout

People Still Use Business Cards?

A few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.

B2B Marketing, b2c marketing, branding, corporate messaging, marketing trivia, strategic planning, sales promotion, vendor relationsRob WeinbergApril 27, 2022MBT Consultingbusiness cards, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, write away books, branding, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, marketing, mr. marketing, marketing advice, marketbuilding team, marketing plan, marketbuilding, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing strategy, b2b marketing, b2c marketing Comment

Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergApril 19, 2022MBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment

Gambling With My Brand

Carefully examine how recognizable your own branding is. If it’s not instantly identifiable to your audience, then perhaps it’s time to reconsider your messaging.

Rob WeinbergApril 14, 2022MBT Consulting

Competition’s Closer Than You Think

Regardless of your industry, there’s someone gunning for you. To survive and thrive, you’d better have a few tricks in your bag that you can pull out on a moment’s notice.

Rob WeinbergApril 6, 2022Comment

Have you signed up yet for my Free Monthly Marketing Newsletter?