Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.
Read MoreCustomers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.
Read MoreIf you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.
Read MoreConsider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreWhoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.
Read MoreRegardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreComposition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
Read MoreYou may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”
Read MoreConsumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
Read MoreWhile your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.
Read More“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”
Read MoreHere’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.
It’s not the perfect solution…but it’s close.
Read MoreConsumers are more likely to buy when they’re getting messaging equivalent to comfort food.
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