MBT CONSULTING

A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

b2c marketing, business/marketing plans, corporate messaging, customer relations, non-profit marketing, professional relations, publicity, strategic planning, election campaignsRob WeinbergDecember 14, 2022MBT ConsultingDemocatic Party, Republican Party, elections, email, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, coast news, the coast news, The Coast News, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing overload, Customer relations, SalesComment

Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergDecember 7, 2022MBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment

It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergNovember 30, 2022MBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment

A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergNovember 16, 2022MBT Consultingrotary 5340, rancho bernardo sunrise rotary, rb sunrise rotary, carlsbad rotary, rotary international, ask mr. marketing, ask mister marketing, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego union tribute, pomerado newspapers, pomerado news, marketing advice, Marketing strategy, branding, marketing strategy, marketing communications, marketing consultant, marketing plan, mr. marketing, mister marketing, rob weinberg, marketing, marketbuilding, marketbuilding team, write away booksComment

Dying to Give You Money

Remember; merely doing things the same way they’ve always been done could lead to lost opportunities.

Those missing electrical plugs

If you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.

The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergSeptember 28, 2022MBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment

The Peanut Butter Spoiler Alert

Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.

b2c marketing, branding, business/marketing plans, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergSeptember 20, 2022MBT Consultingnetflix, sony, reebock, lacoste, coca cola, coke, shake & bake, nilla wafers, stranger things, hershey, playstation, rick & morty, kfc, jules verne, reese's pieces, hbo, amazon, nbcuniversal, fox, turner, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, southern california writers conference, pomerado newspapers, marketing, mr. marketing, mister marketing, marketing advice, marketbuilding, marketbuilding team, marketing consultant, marketing communicationsComment

The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergSeptember 15, 2022MBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment

Which Realtor Is More Effective?

As neither of these realtors know me personally, the one engaging me would arguably stand a better chance of being remembered should the day come when I need her services.

An Apology’s Not Enough, Toyota!

There are certain expectations customers come into any situation with, and you ignore them at your peril.

Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergAugust 25, 2022MBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment

Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergAugust 11, 2022MBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment

The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergAugust 4, 2022MBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment

It’s AWFULLY warm for March!

The last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.

Futures With A Grain Of Sand

Know what you’re selling, to whom, and have a fair price. With a persuasive sales pitch, you might soon have as many customers as there are grains of sand on the beach.

b2c marketing, business/marketing plans, packaging, research, sales promotion, strategic planningRob WeinbergJuly 14, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, marketing breakage, mr. marketing, mister marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing strategy, b2c marketing, consumer marketing, sales promotion, SalesComment

So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergJuly 6, 2022MBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment

Targeting The Perfect Sales Prospects

Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.

Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJune 22, 2022MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment

Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

B2B Marketing, b2c marketing, corporate messaging, customer relations, non-profit marketing, quality control, sales promotion, strategic planning, vendor relationsRob WeinbergJune 9, 2022MBT ConsultingGolden Rule, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, UT Community Press Newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, mr. marketing, marketing, Marketing strategy, marketing communications, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing advice, b2c marketing, b2b marketing, customer service, Customer relations, Sales, sales promotion, get1free, strategic planning, business strategy Comment

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