Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.
Read MoreMany consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.
Read MoreThere’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.
Read MoreIt’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.
Read MoreA few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.
Read MoreIf you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.
Read MoreRegardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreRegardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MoreNew year is the perfect time to take stock in your business and re-examine your branding, packaging, and strategies. Because, regardless of what you sell, you too can probably increase sales by changing your image.
Read MoreComposition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.
Read MoreVirtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.
ALL HAIL THE END OF THE HO-HUM DYNASTY!
Read MoreThe video BODY EVOLUTION demonstrates how we’re all manipulated into thinking the beautiful people are REALLY beautiful.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
Read MoreBillboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.
Read MorePepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.
Read MoreConsumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
Read MoreNo, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY
Read More