Posts in business/marketing plans
Hand Me That Goblet, Wench!

These folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.

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Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

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Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

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Hand Me That Čokoládová Tyčinka!

Well-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.

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Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

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Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

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Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

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Romance and Risk Taking

Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

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Don’t Annoy Your Existing Customers

I get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.

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Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

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Want Mayonnaise In That Eggnog?

The holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.

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A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

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Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

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It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

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A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

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Give Me Blue French Fries

If you’re starting a business or thinking about a new location for your firm, be sure to check how local regulations might impact your business BEFORE you make any commitments.

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Dying to Give You Money

Remember; merely doing things the same way they’ve always been done could lead to lost opportunities.

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What’s Next; Brain Surgery?

By recognizing the limits to my talents, I’ve figured out how to buy time!

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The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

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The Peanut Butter Spoiler Alert

Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.

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