Posts in customer relations
Well, There Goes MY Diet!
Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

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b2c marketing, business/marketing plans, customer relations, direct marketing, non-profit marketing, personal branding, sales promotion, strategic planningRob WeinbergMBT Consultinggirl scout cookies, girl scouts of america, ask mister marketing, ask mr. marketing, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, san diego, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, mister marketing, marketing consultant, marketbuilding, marketbuilding team, marketing strategy, marketing communications, b2c marketing, national football leagueComment
Should You Speak About Controversial Topics?
Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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b2c marketing, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, Pomerado newspapers, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, oceanside chamber of commerce, vista chamber of commerce, tribalism, #metoo, nike, emmy awards, super bowl, audi, gillette, starbucks, usa today, michael brown, naacp, corporate communications, january 6th, intel, cigna, lacoste, the guardianComment
Don’t Annoy Your Existing Customers
Don’t Annoy Your Existing Customers

I get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.

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b2c marketing, business/marketing plans, customer relations, direct marketing, quality control, strategic planning, sales promotionRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, mr. marketing, marketbuilding, Marketing strategy, marketbuilding team, marketing communications, marketing, marketing consultant, farmers insurance, direct marketing, direct mail, Customer relations, customer relationships, bad customer relations, carlsbad RotaryComment
Screwiest Conversation of the Week
Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, employee relations, professional relations, strategic planning, vendor relations, customer relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, mister marketing, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, customer service, Customer relations, customer relationships, customer relations, bad customer relations, carlsbad, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego union tribute, san diego, san diego north chamber of commerce, san diego marketing consultant Comment
Scratching My Head At Year's End
Scratching My Head At Year's End

Hiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, professional relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, coast news, the coast news, mr. marketing, Marketing strategy, marketing, marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing plan, marketing communications, marketing consultant, marketing advice, san diego marketing consultant, vendor relations, Customer relations, customer relations, customer relationships, bad customer relations, client relations, client appreciation, firing a client, good customer relations, customer referrals, employee relationsComment
A Plunger For Your IN Box
A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, non-profit marketing, professional relations, publicity, strategic planning, election campaignsRob WeinbergMBT ConsultingDemocatic Party, Republican Party, elections, email, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, coast news, the coast news, The Coast News, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing overload, Customer relations, SalesComment
Winds of Diversity are Gusting
Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

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B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergMBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment
It’s Already A Black Winter!
It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergMBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment
Give Me Blue French Fries
Give Me Blue French Fries

If you’re starting a business or thinking about a new location for your firm, be sure to check how local regulations might impact your business BEFORE you make any commitments.

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branding, business/marketing plans, corporate messaging, customer relations, packaging, sales promotion, strategic planning, vendor relationsRob WeinbergMBT ConsultingMcDonald's, branding, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, Marketing strategy, marketing, marketing strategy, marketing plan, marketbuilding, marketbuilding team, marketing communications, mr. marketing, marketing consultant, marketing advice, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, communications, Community Press Newspapers, the coast news, coast newsComment
Those missing electrical plugs
Those missing electrical plugs

If you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.

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b2c marketing, customer relations, strategic planning, technologyRob WeinbergMBT Consultingstarbucks, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, poway chamber of commerce, poway chieftain, poway marketing consultant, pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, San Diego, san diego marketing consultant, UT Community Press Newspapers, Customer relations
Which Realtor Is More Effective?
Which Realtor Is More Effective?

As neither of these realtors know me personally, the one engaging me would arguably stand a better chance of being remembered should the day come when I need her services.

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b2c marketing, customer relations, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, realtors, real estate marketing, carlsbad, carlsbad marketing consultant, carlsbad rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategyComment
Killing An Obnoxious Client
Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergMBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment
Banking On Good Will
Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

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b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergMBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment
It’s AWFULLY warm for March!
It’s AWFULLY warm for March!

The last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingsan diego reader, ask mister marketing, ask mr. marketing, san diego union tribune, san diego marketing consultant, san diego, san diego north chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing advice, marketing, Marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing communications, marketing consultantComment
So Much For Being Agnostic
So Much For Being Agnostic

The moment you call someone a name, you’ve lost them. Any chance of civil discourse with “the other side” disappears in that instant.

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B2B Marketing, b2c marketing, customer relations, strategic planningRob WeinbergMBT Consultingask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, coast news, the coast news, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, mister marketing, marketing consultant, marketing communications, marketbuilding team, marketing strategy, Sales, Customer relations, customer is always right, customer relations, Customer Relations, customer relationships, bad customer relations, good customer relationsComment
Scoring That Rare Apartment
Scoring That Rare Apartment

As with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.

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B2B Marketing, b2c marketing, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, UT Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, southern california apartment rentals, marketing, marketing advice, mr. marketing, Marketing strategy, mister marketing, marketing strategy, marketing communications, marketbuilding, marketbuilding team, marketing consultant, marketing plan, b2b marketing, consumer marketing, b2c marketing, sales, sales promotion Comment
Somebody Pick Up The Phone!
Somebody Pick Up The Phone!

Treat customers as you’d like to be treated. After all, if you really needed something fixed, wouldn’t you want the service provider to return YOUR call quickly?

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B2B Marketing, b2c marketing, corporate messaging, customer relations, non-profit marketing, quality control, sales promotion, strategic planning, vendor relationsRob WeinbergMBT ConsultingGolden Rule, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, UT Community Press Newspapers, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, the coast news, mr. marketing, marketing, Marketing strategy, marketing communications, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing advice, b2c marketing, b2b marketing, customer service, Customer relations, Sales, sales promotion, get1free, strategic planning, business strategy Comment
Why Should You Use Testimonials?
Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

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b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment
Now I Won’t Shut Up
Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

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B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment
Writig With ABbrockennn Keybboard
Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

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B2B Marketing, b2c marketing, customer relations, technology, vendor relations, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, dell, dell computer, customer service, customer is always right, Customer relations, customer relationships, bad customer relations, poway chieftain, poway marketing consultant, poway chamber of commerce, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, corporate communications, san diego union tribune, coast news, The Coast News, san diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mbt consulting, marketing, Marketing strategy, marketbuilding, marketbuilding team, marketing communications, marketing consultant, mister marketing, mr. marketingComment