MBT CONSULTING

A name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 19, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Losing Sales Under a Mountain of Books

Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 15, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

A Tale of Two Clients

Whenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 7, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Written With USA Quality

Don’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergAugust 31, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Embracing Exceptional Customer Service

Rarely is customer service exceptional. Until last week, when I met Claudia Paniagua, AAA’s Oceanside office Branch Supervisor.

b2c marketing, customer relations, vendor relationsRob WeinbergAugust 22, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association Comment

Big Space With Little Room

Hundreds of colorful messages were vying for my attention. The black and white QR code was the one I responded to…because it was different.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 17, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching Comment

Answer Your Phone!

Prospective clients expect you to be available. Be reachable, even if you’re leaving town, or be prepared for possible consequences.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 9, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching

Shouting From Roku’s Animated Rooftops

As you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergAugust 2, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretchingComment

Jack and Jill are Crackers!

As you’re developing your marketing strategies for the next few fiscal quarters, consider what’s going on in the world around you in search of ways to expand your own message, visibility and sales.

b2c marketing, branding, business/marketing plans, customer relations, marketing trivia, packaging, sales promotion, strategic planningRob WeinbergJuly 26, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretchingComment

How To Market To Gen Z

As a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.

b2c marketing, business/marketing plans, corporate messaging, customer relations, social media, sales promotionRob WeinbergJune 28, 2023MBT ConsultingSan Dieguito HS Academy, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribune, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, b2c marketing, Gen Z, Generation Z, demographic changes, creative planning, business planning, business plan, strategic planning, year-end business planning

I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, personal branding, strategic planning, sales promotion, vendor relationsRob WeinbergJune 21, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, coast news, the coast news, medicare, free medicare consultation, UT Community Press Newspapers, rb sunrise rotary, communications, Community Press Newspapers, san diego union tribune, marketing communications, corporate communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing plan, mister marketing, Marketing strategy, marketing consultantComment

Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, marketing trivia, online marketing, strategic planning, marketing scamsRob WeinbergJune 7, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, the coast news, coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing scams, marketing consultant, marketing communications, marketing plan, mister marketing, b2c marketingComment

Hand Me That Goblet, Wench!

These folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, packaging, strategic planningRob WeinbergMay 23, 2023MBT Consultingbeer, san diego breweries, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, vista chamber of commerce, vista, vista california, battlemage, San Diego, san diego, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing advice, Marketing strategy, marketbuilding, marketing, marketbuilding team, world beer cup, summon ifrit amber, chocobo hef beer, beertenders Comments

Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

b2c marketing, B2B Marketing, corporate messaging, customer relations, employee relations, professional relations, publicity, quality control, vendor relationsRob WeinbergMay 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, Customer relations, lgbtq+, customer relations, customer relationshipsComment

Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, professional relations, sales promotion, strategic planningRob WeinbergApril 26, 2023MBT Consultingcostco, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rotary 5340, rotary international, rb sunrise rotary, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego union tribute, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketing advice, marketbuilding team, marketbuilding, marketing communications, marketing consultant, marketing plan, mister marketing, strategic planning, business strategy, free business advice, sales promotion, Sales, write away books, writing books, writingComment

Hand Me That Čokoládová Tyčinka!

Well-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.

Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, online marketing, sales promotion, strategic planningRob WeinbergMarch 15, 2023MBT Consultingask mister marketing, ask mr. marketing, UT Community Press Newspapers, san diego union tribute, communications, rancho bernardo, rb sunrise rotary, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, brand stretching, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing advice, marketing, marketing plan, marketbuilding, strategic planning, strategy, website strategy, business strategy, corporate strategy, Marketing strategy, Strategic planning, marketbuilding team, mister marketing, marketing strategy, marketing consultant, marketing communications, branding Comments

Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMarch 2, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, the coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing, marketing advice, Marketing strategy, marketing strategy, marketing communications, marketing consultant, marketing plan, mister marketing, sales promotionComment

Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

b2c marketing, business/marketing plans, customer relations, direct marketing, non-profit marketing, personal branding, sales promotion, strategic planningRob WeinbergFebruary 14, 2023MBT Consultinggirl scout cookies, girl scouts of america, ask mister marketing, ask mr. marketing, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, san diego, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, mister marketing, marketing consultant, marketbuilding, marketbuilding team, marketing strategy, marketing communications, b2c marketing, national football leagueComment

Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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