Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.
Read MoreAs with anything else you’re touting, be able to answer the question “Why should I deal with YOU?” Just being a nice person isn’t enough anymore.
Read MoreIf you’re job-hunting and are rude, unprofessional, or irresponsible, word is going to get around and have a long-term negative impact on your career.
Read MoreA few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.
Read MoreMirroring the way a prospective client dresses can be a big first step towards building a bridge. After all, people do business with those they know, like, and trust. If someone thinks you’re like them, they’re more likely to trust you.
Read MoreWhile a polished resume is essential to your job hunt, it's not the sole factor for success. These 10 strategies will improve chances of landing a great job, increase your visibility, hone professional appeal, and grab attention from potential employers.
Read MoreVirtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.
ALL HAIL THE END OF THE HO-HUM DYNASTY!
Read MorePerhaps I’m fantasizing to believe that we’re all decent enough to save the next guy, even if we radically oppose whatever he stands for.
But since at the moment I’m still believing in miracles, give me this one. And if you don’t know how to do the Heimlich Maneuver, learn.
Read More“Because of my mom, I learned life lessons like loyalty, love, personal style, and appreciation for those with differing perspectives.. In short, this great lady showed me how to be a good person.”
Read MoreNo, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY
Read MoreWhile your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.
Read MoreIf you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.
Read MoreThough no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
Read MoreThis common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
Read MoreCoupons can be a great way to promote your sales. A promoted expiration date can push customers to buy within a specific timeline. But irritating customers is certain to have the opposite effect.
Read MoreConsumers are more likely to buy when they’re getting messaging equivalent to comfort food.
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