Posts in publicity
Elon Musk WON'T Buy Twitter!

Elon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?

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Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

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Does Your Name Really Matter?

If you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.

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First Bombs. Then...Beer?

Things can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.

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Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

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Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

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Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

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Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

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Has The World Gone Haywire?

Population diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.

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A Big Blow For Sales

“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”

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Exposure to thousands. Zero cost.

Here’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.

It’s not the perfect solution…but it’s close.

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COVID Has Me Feeling Sentimental

Consumers are more likely to buy when they’re getting messaging equivalent to comfort food.

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Charles Darwin Got It Right

It’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.

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Giving Your Sales Some Gas
Marketing With An Unfortunate Name
More Hot Dogs, Please

The best reason for advertising today is the sale you’ll make tomorrow.

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