Elon Musk likes that everyone’s talking about him right now. His ploy’s generated millions in free publicity, making every company ask how their own marketing plans will be impacted?
Read MoreRegardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.
Read MoreIf you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.
Read MoreThings can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.
Read MoreRegardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.
Read MorePepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.
Read MoreWhile your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.
Read More“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”
Read MorePopulation diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
Read MoreHere’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.
It’s not the perfect solution…but it’s close.
Read MoreConsumers are more likely to buy when they’re getting messaging equivalent to comfort food.
Read MoreIt’s a thin line between stubbornness and stupidity. Crossing that line too often with your marketing can lead to bankruptcy.
Read MoreThe best reason for advertising today is the sale you’ll make tomorrow.
Read MoreWelcome to my new editor, Elizabeth Marie Himchak, and fond memories of former editor Steve Dreyer.
Read MoreHaving a nice website isn’t enough. You need to market across platforms.
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