MBT CONSULTING

Always treat others with respect. You never know who they’re talking to about you.

corporate messaging, customer relations, employee relations, strategic planning, sales promotion, vendor relationsRob WeinbergDecember 21, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, mr. marketing, marketbuilding, marketing, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, susan vardon, business planning, free business advice, business plan, rob weinberg, marketing strategy Comments

Ads tattooed on your head

Virtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.

ALL HAIL THE END OF THE HO-HUM DYNASTY!

b2c marketing, branding, corporate messaging, marketing trivia, non-profit marketing, sales promotion, strategic planningRob WeinbergDecember 9, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, pomerado newspapers, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, san diego, mr. marketing, marketing, marketbuilding, marketbuilding team, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, sales promotion, advertising specialties, Pomerado newspapers, vonsComment

Negative Impacts On Mailing Lists

Call me old-fashioned, but I believe customers should have a right to privacy and control who communicates with them. This may mean my business won’t always grow as fast as I might wish, but my clients will want to work with me and will appreciate the consideration I show them.

b2c marketing, corporate messaging, customer relations, online marketing, sales promotion, strategic planning, technologyRob WeinbergDecember 1, 2021MBT ConsultingPIRG, ask mister marketing, ask mr. marketing, data privacy, Customer relations, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing plan, marketing advice, marketing strategy, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, customer relations, customer relationships, good customer relations, bad customer relations, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce

When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergNovember 18, 2021MBT Consultingadvertising specialties, advertising, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, pomerado newspapers, san marco chamber of commerce, san diego, san diego union tribune, marketing, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, b2b marketing, b2c marketing, marketing plan, branding, corporate strategy, corporate communicationsComment

That’s A Lucky Phone Number!

Billboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.

A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

Why you shouldn’t kill your customers

Pepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.

Limiting Limited Time Offers

Consumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.

Remember QR codes?

As you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.

Packaging Your Great Ideas Properly

No, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY

I DO Know How to Multiply

Cynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.

b2c marketing, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergJune 22, 2021MBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, U-Haul, uhaul, sales promotion, saes, Customer relations, customer relationships, caveat emptor, PT Barnum, marketing, mr. marketing, mister marketing, ask mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing advice, marketing plan, consumer marketingComment

Whatever Happened To Seasonality?

While your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.

b2c marketing, B2B Marketing, branding, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergJune 16, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego, san diego north chamber of commerce, san diego union tribune, pomerado newspapers, national bunny day, Halloween 2021, Christmas 2021, Valentine's Day 2022, Thanksgiving 2021, national chicken month, fried chicken day, easter, Marketing strategy, marketing consultant, marketing communications, marketing advice, rob weinbergComment

Utilizing The Second Deadly Sin

“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”

Laughing At Ronald McDonald

If you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.

You Deserve A Break Today

Though no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.

Striking While The Iron’s Hot

Assuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.