You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”
Read MorePepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.
Read MoreConsumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.
Read MoreKeeping someone on hold in an obvious bid to ignore their situation is not a good way to retain that customer.
Read MoreThe company that ignores customers will probably never hear from them again. And whoever answers a customer’s email or phone call first is going to capture their business…probably for the long-term.
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
Read MoreNo, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY
Read MoreCynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.
Read MoreWhile your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.
Read More“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”
Read MoreIf you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.
Read MoreThough no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.
Read MoreAssuming you’re looking to grow your business by beating the competition to the prospect AND you have a message more effective than the other guy, you’d better respond to customer inquiries within 24 hours…or risk losing them.
Read MoreConsidering the costs for getting and keeping a customer (especially these days!), it makes sense to be flexible when your coupons have expired.
Read MorePopulation diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.
Read MoreI’m amazed not one retailer I’ve visited took advantage of the opportunity that’s been handed to them.
Yup…nobody’s doing a COVID-related promotion.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
Read MoreCustomers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.
It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.
Read MoreThis common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
Read MoreHere’s a 3-minute read about how you can market your business to LOTS of people by investing a few minutes and zero money.
It’s not the perfect solution…but it’s close.
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