MBT CONSULTING

Putting In His Two Cents

There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

b2c marketing, branding, corporate messaging, research, sales promotion, strategic planningRob WeinbergJune 2, 2022MBT ConsultingReaders Digest, ask mr. marketing, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego north chamber of commerce, san diego, san diego union tribune, san diego marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, mr. marketing, marketing, marketbuilding, marketbuilding team, ask mister marketing, mister marketing, sales promotion, US Mint, henry's professional painting Comment

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

People Still Use Business Cards?

A few meeting attendees neglected to bring a sufficient supply of cards before recognizing they’d missed an opportunity to be remembered.

B2B Marketing, b2c marketing, branding, corporate messaging, marketing trivia, strategic planning, sales promotion, vendor relationsRob WeinbergApril 27, 2022MBT Consultingbusiness cards, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, write away books, branding, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, san diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, marketing, mr. marketing, marketing advice, marketbuilding team, marketing plan, marketbuilding, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing strategy, b2b marketing, b2c marketing Comment

Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergApril 19, 2022MBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment

Writig With ABbrockennn Keybboard

Customers care about their problems, not yours. Meaning if you don’t address their concerns quickly, they’re certain to tell everyone what rotten service they’ve gotten from you.

B2B Marketing, b2c marketing, customer relations, technology, vendor relations, strategic planningRob WeinbergMarch 30, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad Rotary, dell, dell computer, customer service, customer is always right, Customer relations, customer relationships, bad customer relations, poway chieftain, poway marketing consultant, poway chamber of commerce, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, corporate communications, san diego union tribune, coast news, The Coast News, san diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mbt consulting, marketing, Marketing strategy, marketbuilding, marketbuilding team, marketing communications, marketing consultant, mister marketing, mr. marketingComment

Does Your Name Really Matter?

If you insist on naming the company to satisfy your ego, plan to have a robust marketing budget for promoting yourself and building recognition. You’re going to need it.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, packaging, publicity, strategic planningRob WeinbergMarch 23, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad rotary, poway chamber of commerce, poway marketing consultant, poway chieftain, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, unicorn jewelry, five star auto repair, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, mister marketingComment

We’ve Stopped Getting Chin’s Delivered

Regardless of how much automation we have in our lives, people still prefer personal connections and feeling like they’re talking to the actual people they’re buying from.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, strategic planningRob WeinbergMarch 17, 2022MBT Consultingchin's chinese, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, san diego union tribune, san diego, san diego north chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, unicorn jewelry, Community Press Newspapers, rancho bernardo, restaurant marketing, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, pomerado newspapers, Pomerado newspapers, rotary 5340, Sales, The Coast News Comment

First Bombs. Then...Beer?

Things can sometimes shift overnight, and marketers who aren’t paying attention can get caught in an unpleasant environment.

b2c marketing, business/marketing plans, corporate messaging, publicity, strategic planning, vendor relationsRob WeinbergMarch 9, 2022MBT ConsultingCNN, ukrainian invasion, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, san diego, san diego north chamber of commerce, san diego union tribune, UT Community Press Newspapers, marketing, mr. marketing, marketing advice, marketing plan, Marketing strategy, marketbuilding, marketing strategy, marketbuilding team, marketing communications, marketing consultant, write away books, robert yehling, chairmen's roundtable, rotary 5340, rb sunrise rotaryComment

Customers: Problems, or opportunities?

Whoever is talking with customers, from the CEO down to customer service representatives, better be able to help address customer issues quickly and efficiently.

Ask Customers What They Think

Regardless of what you sell, you can benefit from customer feedback, new prospective clientele, and testimonials. It’s as easy as asking a few questions to your existing customer list.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, research, strategic planningRob WeinbergFebruary 3, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, Customer relations, customer survey, san diego union tribune, san diego, san diego north chamber of commerce, pomerado newspapers, pomerado news, Community Press Newspapers, UT Community Press Newspapers, satisfaction surveysComment

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

Making Audiences Work For You

Lots of salespeople make outlandish claims, and the successful ones have a ready answer for any question. At the very least they can think on their feet and turn the question into an opportunity on the spot.

This guy wasn’t one of them.

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

The Tale of the Stout Bottle

New year is the perfect time to take stock in your business and re-examine your branding, packaging, and strategies. Because, regardless of what you sell, you too can probably increase sales by changing your image.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, packagingRob WeinbergJanuary 6, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, Pomerado newspapers, san diego union tribune, san diego, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, coast news, mr. marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing plan, mister marketing, marketing consultant, marketing communications, marketing advice, b2c marketing, packaging Comments

Organizing Your Business For 2022

Composition notebooks are great for developing your business plan. You can’t tear out the pages, and any ideas you scribble down are still there six months later.

B2B Marketing, b2c marketing, branding, corporate messaging, non-profit marketing, research, strategic planning, business/marketing plansRob WeinbergDecember 29, 2021MBT Consultingask mister marketing, ask mr. marketing, composition notebook, business planning, business plan, free business advice, year-end business planning, new year 2022, great resignation, carlsbad chamber of commerce, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, san diego, san diego union tribune, san diego north chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing plan, mister marketingComment

Ads tattooed on your head

Virtually any medium can be used as a marketing tool. Any kind of clothing, furniture, or household item can promote your organization.

ALL HAIL THE END OF THE HO-HUM DYNASTY!

b2c marketing, branding, corporate messaging, marketing trivia, non-profit marketing, sales promotion, strategic planningRob WeinbergDecember 9, 2021MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, pomerado newspapers, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, san diego, mr. marketing, marketing, marketbuilding, marketbuilding team, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, sales promotion, advertising specialties, Pomerado newspapers, vonsComment

Negative Impacts On Mailing Lists

Call me old-fashioned, but I believe customers should have a right to privacy and control who communicates with them. This may mean my business won’t always grow as fast as I might wish, but my clients will want to work with me and will appreciate the consideration I show them.

b2c marketing, corporate messaging, customer relations, online marketing, sales promotion, strategic planning, technologyRob WeinbergDecember 1, 2021MBT ConsultingPIRG, ask mister marketing, ask mr. marketing, data privacy, Customer relations, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, pomerado newspapers, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing plan, marketing advice, marketing strategy, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, customer relations, customer relationships, good customer relations, bad customer relations, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce

Who Makes These Rules, Anyway?

The video BODY EVOLUTION demonstrates how we’re all manipulated into thinking the beautiful people are REALLY beautiful.

When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergNovember 18, 2021MBT Consultingadvertising specialties, advertising, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, pomerado newspapers, san marco chamber of commerce, san diego, san diego union tribune, marketing, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, b2b marketing, b2c marketing, marketing plan, branding, corporate strategy, corporate communicationsComment

That’s A Lucky Phone Number!

Billboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.

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