MBT CONSULTING

Hand Me That Čokoládová Tyčinka!

Well-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.

Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, online marketing, sales promotion, strategic planningRob WeinbergMarch 15, 2023MBT Consultingask mister marketing, ask mr. marketing, UT Community Press Newspapers, san diego union tribute, communications, rancho bernardo, rb sunrise rotary, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, brand stretching, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing advice, marketing, marketing plan, marketbuilding, strategic planning, strategy, website strategy, business strategy, corporate strategy, Marketing strategy, Strategic planning, marketbuilding team, mister marketing, marketing strategy, marketing consultant, marketing communications, branding Comments

Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMarch 2, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, the coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing, marketing advice, Marketing strategy, marketing strategy, marketing communications, marketing consultant, marketing plan, mister marketing, sales promotionComment

Well, There Goes MY Diet!

So big groups of hungry people egged on by peer pressure bought her product, with no competition in sight. BRILLIANT!

b2c marketing, business/marketing plans, customer relations, direct marketing, non-profit marketing, personal branding, sales promotion, strategic planningRob WeinbergFebruary 14, 2023MBT Consultinggirl scout cookies, girl scouts of america, ask mister marketing, ask mr. marketing, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, san diego, mr. marketing, marketing, marketing advice, marketing plan, Marketing strategy, mister marketing, marketing consultant, marketbuilding, marketbuilding team, marketing strategy, marketing communications, b2c marketing, national football leagueComment

Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

Don’t Annoy Your Existing Customers

I get annoyed when solicitations arrive from companies I’m already doing business with. To me it indicates laziness or a deaf ear.

Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, employee relations, professional relations, strategic planning, vendor relations, customer relationsRob WeinbergJanuary 4, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, mister marketing, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, customer service, Customer relations, customer relationships, customer relations, bad customer relations, carlsbad, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego union tribute, san diego, san diego north chamber of commerce, san diego marketing consultant Comment

Scratching My Head At Year's End

Hiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.

B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, professional relations, strategic planning, vendor relationsRob WeinbergDecember 28, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, coast news, the coast news, mr. marketing, Marketing strategy, marketing, marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing plan, marketing communications, marketing consultant, marketing advice, san diego marketing consultant, vendor relations, Customer relations, customer relations, customer relationships, bad customer relations, client relations, client appreciation, firing a client, good customer relations, customer referrals, employee relationsComment

Want Mayonnaise In That Eggnog?

The holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.

b2c marketing, branding, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergDecember 22, 2022MBT Consultinghellmann's, luke gralia, the takeout, cody goldstein, mayonog, mayo-nog, brand extensions, brand stretching, new york city, swiss miss, olive garden, ask mr. marketing, ask mister marketing, carlsbad, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, the coast news, coast news, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribute, san diego marketing consultant, marketing plan, marketing, mr. marketing, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing advice, marketing strategyComment

A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

b2c marketing, business/marketing plans, corporate messaging, customer relations, non-profit marketing, professional relations, publicity, strategic planning, election campaignsRob WeinbergDecember 14, 2022MBT ConsultingDemocatic Party, Republican Party, elections, email, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, coast news, the coast news, The Coast News, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing overload, Customer relations, SalesComment

Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergDecember 7, 2022MBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment

It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergNovember 30, 2022MBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment

A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergNovember 16, 2022MBT Consultingrotary 5340, rancho bernardo sunrise rotary, rb sunrise rotary, carlsbad rotary, rotary international, ask mr. marketing, ask mister marketing, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego union tribute, pomerado newspapers, pomerado news, marketing advice, Marketing strategy, branding, marketing strategy, marketing communications, marketing consultant, marketing plan, mr. marketing, mister marketing, rob weinberg, marketing, marketbuilding, marketbuilding team, write away booksComment

Dying to Give You Money

Remember; merely doing things the same way they’ve always been done could lead to lost opportunities.

Those missing electrical plugs

If you’re going to potentially chase away loyal clientele, have a plan in place to compensate for lost business prior to implementing your strategy.

The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergSeptember 28, 2022MBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment

The Peanut Butter Spoiler Alert

Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.

b2c marketing, branding, business/marketing plans, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergSeptember 20, 2022MBT Consultingnetflix, sony, reebock, lacoste, coca cola, coke, shake & bake, nilla wafers, stranger things, hershey, playstation, rick & morty, kfc, jules verne, reese's pieces, hbo, amazon, nbcuniversal, fox, turner, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, southern california writers conference, pomerado newspapers, marketing, mr. marketing, mister marketing, marketing advice, marketbuilding, marketbuilding team, marketing consultant, marketing communicationsComment

The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergSeptember 15, 2022MBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment

Which Realtor Is More Effective?

As neither of these realtors know me personally, the one engaging me would arguably stand a better chance of being remembered should the day come when I need her services.

An Apology’s Not Enough, Toyota!

There are certain expectations customers come into any situation with, and you ignore them at your peril.

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