Call me old-fashioned, but I believe customers should have a right to privacy and control who communicates with them. This may mean my business won’t always grow as fast as I might wish, but my clients will want to work with me and will appreciate the consideration I show them.
Read MoreThe video BODY EVOLUTION demonstrates how we’re all manipulated into thinking the beautiful people are REALLY beautiful.
Read MoreBringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.
Read MoreBillboards can be very effective tools for businesses and organizations that seek high traffic, low cost, and personal customer relationships.
Read MorePepsi poisoning Charlie would be a public relations disaster! Here’s a 4-minute read on what potentially happens to any organization killing their own customers.
Read MoreConsumers often feel a sense of urgency when they see “limited stock available” or “clearance sales.” The idea is that failure to take immediate action might mean losing a valuable deal. It can even apply to items and brands typically ignored by that customer.
Read MoreKeeping someone on hold in an obvious bid to ignore their situation is not a good way to retain that customer.
Read MoreAs you tiptoe toward your 2022 marketing efforts, this low-cost strategy is a MUST HAVE for whatever else you’re planning to do.
Read MoreNo, it’s not a dance, though this 3 minute read does address the question; what happened to all those unexpired products when the 2020 Olympics got cancelled? Click here to see how to make sure this kind of disaster doesn’t happen to your business. https://bit.ly/SUEandCANDY
Read MoreCynical customers, cutthroat competition, high costs, staffing challenges, and government regulations can all get in the way of running a profitable business. Having poor messaging potentially calling your company’s integrity or intelligence into question doesn’t help your cause.
Read MoreWhile your industry may have a traditional seasonality, Darwin suggests you must adapt to survive in this new environment.
Read More“Use greed to grow your business. A chance at free money (or free anything, for that matter) draws attention and increases participation.”
Read MoreEmployees, like customers, need to be heard. It’ll improve the current work atmosphere and encourage prospective employees to join you.
Read MoreIf you’re the person who created something, you’re probably unlikely to see if something’s gone wrong.
Read MoreThough no longer marketed, Sominex’s 50-year old jingle calls to me across time. It’s an excellent reminder that good jingles help businesses break through marketplace noise.
Read MorePopulation diversity is increasing, meaning taking the wrong stand today could put you out of business tomorrow.
Read More“So how does a company gain increased visibility while investing less? Sponsor a hurricane.”
Read MoreIf someone suggests how to improve your messaging, take their ideas to heart. These are your customers, prospects, and influencers talking, and they’re providing you a valuable service and trying to help you fix holes in your net.
Read MoreCustomers are funny, expecting you to provide the services you offer. Smart business owners under-promise and over-deliver.
It’s a lesson Uber Eats seems to have forgotten…but you shouldn’t.
Read MoreThis common sales strategy is called “Shrink it and pink it.” Take an everyday product, make it smaller, color it Barbie-pink, and convince women it’s made just for them.
And because it’s “special”, this item costs more.
Read More
