Posts in corporate messaging
Should You Speak About Controversial Topics?
Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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b2c marketing, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, Pomerado newspapers, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, oceanside chamber of commerce, vista chamber of commerce, tribalism, #metoo, nike, emmy awards, super bowl, audi, gillette, starbucks, usa today, michael brown, naacp, corporate communications, january 6th, intel, cigna, lacoste, the guardianComment
Having Trouble Hiring? Read This.
Having Trouble Hiring? Read This.

Over 15 million US workers have quit their jobs since April 2021, a record pace disrupting businesses everywhere. Companies are struggling to address the problem for one simple reason: they don’t understand why their employees are leaving in the first place.

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corporate messaging, employee relations, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, pomerado newspapers, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, oceanside chamber of commerce, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, McKinsey, McKinsey & Company, hiring solutions, employee relations
Screwiest Conversation of the Week
Screwiest Conversation of the Week

Given the choice between someone just wanting my money and someone who actually knows (and cares) who I am, I’m going to go for the latter choice EVERY TIME. And I’m not alone!

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, employee relations, professional relations, strategic planning, vendor relations, customer relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, The Coast News, mister marketing, marketbuilding, Marketing strategy, marketing, marketing strategy, marketbuilding team, marketing communications, marketing consultant, customer service, Customer relations, customer relationships, customer relations, bad customer relations, carlsbad, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego union tribute, san diego, san diego north chamber of commerce, san diego marketing consultant Comment
Scratching My Head At Year's End
Scratching My Head At Year's End

Hiring someone’s relative is potentially fraught with risk. Not all introductions will work out well, and there’s always a possibility that this type of situation can happen to anyone.

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B2B Marketing, b2c marketing, corporate messaging, customer relations, employee relations, professional relations, strategic planning, vendor relationsRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, coast news, the coast news, mr. marketing, Marketing strategy, marketing, marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing plan, marketing communications, marketing consultant, marketing advice, san diego marketing consultant, vendor relations, Customer relations, customer relations, customer relationships, bad customer relations, client relations, client appreciation, firing a client, good customer relations, customer referrals, employee relationsComment
Want Mayonnaise In That Eggnog?
Want Mayonnaise In That Eggnog?

The holidays are a great time to test brand extensions. Partiers have a chance to try something new with relatively little risk. If you get positive feedback, you expand your testing in the new year.

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b2c marketing, branding, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergMBT Consultinghellmann's, luke gralia, the takeout, cody goldstein, mayonog, mayo-nog, brand extensions, brand stretching, new york city, swiss miss, olive garden, ask mr. marketing, ask mister marketing, carlsbad, carlsbad rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, the coast news, coast news, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribute, san diego marketing consultant, marketing plan, marketing, mr. marketing, mister marketing, marketbuilding, marketbuilding team, Marketing strategy, marketing advice, marketing strategyComment
A Plunger For Your IN Box
A Plunger For Your IN Box

Any savvy marketer knows that taking the time to slap creates an opportunity for a clever response.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, non-profit marketing, professional relations, publicity, strategic planning, election campaignsRob WeinbergMBT ConsultingDemocatic Party, Republican Party, elections, email, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, coast news, the coast news, The Coast News, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, mr. marketing, marketing, marketing advice, marketing plan, mister marketing, Marketing strategy, marketing consultant, marketing communications, marketing overload, Customer relations, SalesComment
Winds of Diversity are Gusting
Winds of Diversity are Gusting

What someone’s wearing means nothing more than a fashion choice. There’s now increasing focus on the talent people bring to each situation, and the services they provide.

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B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, employee relations, non-profit marketing, professional relations, publicity, strategic planning, vendor relationsRob WeinbergMBT Consultingdiversity, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, the coast news, coast news, Marketing strategy, marketing, marketing strategy, marketing plan, mr. marketing, marketbuilding, marketbuilding team, marketing communications, mister marketing, marketing consultant, marketing advice, employee relations, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego marketing consultant, UT Community Press Newspapers, san diego union tribute, Customer relations, customer profile, write away booksComment
It’s Already A Black Winter!
It’s Already A Black Winter!

With the Black Friday trend now virtually everywhere, I’m assuming the stores are all insane. I have enough pressure in my life, and shopping doesn’t make me feel merry.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, sales promotion, strategic planningRob WeinbergMBT Consultingblack friday, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway chamber of commerce, poway marketing consultant, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribute, marketing, marketing advice, mr. marketing, Marketing strategy, marketing consultant, strategic planning, strategy, business planning, business strategy, corporate strategy, marketing strategyComment
A 24-Point Rebrand
A 24-Point Rebrand

If you’re planning on rebranding your own organization, allow adequate time for informing all key stakeholders about your intentions and strategies.

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B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergMBT Consultingrotary 5340, rancho bernardo sunrise rotary, rb sunrise rotary, carlsbad rotary, rotary international, ask mr. marketing, ask mister marketing, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego union tribute, pomerado newspapers, pomerado news, marketing advice, Marketing strategy, branding, marketing strategy, marketing communications, marketing consultant, marketing plan, mr. marketing, mister marketing, rob weinberg, marketing, marketbuilding, marketbuilding team, write away booksComment
Give Me Blue French Fries
Give Me Blue French Fries

If you’re starting a business or thinking about a new location for your firm, be sure to check how local regulations might impact your business BEFORE you make any commitments.

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branding, business/marketing plans, corporate messaging, customer relations, packaging, sales promotion, strategic planning, vendor relationsRob WeinbergMBT ConsultingMcDonald's, branding, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, Marketing strategy, marketing, marketing strategy, marketing plan, marketbuilding, marketbuilding team, marketing communications, mr. marketing, marketing consultant, marketing advice, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, communications, Community Press Newspapers, the coast news, coast newsComment
Becoming a Better Writer
Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

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corporate messaging, direct marketingRob WeinbergMBT Consultingwriting, ask mister marketing, ask mr. marketing, copywriting, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad, carlsbad marketing consultant, poway chamber of commerce, poway marketing consultant, poway chieftain, San Diego, san diego union tribune, san diego, san diego north chamber of commerce, san diego marketing consultant, marketing, mr. marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing advice, marketing strategy, marketing consultant, marketing communications Comment
The Highlight of Her Day
The Highlight of Her Day

Regardless of who you’re selling to, you can also use direct mail to promote your business.

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, direct marketingRob WeinbergMBT ConsultingHighlights Magazine, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo sunrise rotary, rancho bernardo, rotary 5340, rb sunrise rotary, rob weinberg, poway chieftain, poway marketing consultant, poway chamber of commerce, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, mr. marketing, marketing advice, Marketing strategy, mister marketing, direct mail, direct marketing, b2b marketing, b2c marketing, business planning, business plan, business strategy, marketing communications, marketing consultant, marketing strategy, marketing plan, marketing, consumer marketing Comment
The Peanut Butter Spoiler Alert
The Peanut Butter Spoiler Alert

Product placement’s $23 billion business has grown over 500% in the past 10 years. After all, viewers can’t skip through these commercials.

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b2c marketing, branding, business/marketing plans, corporate messaging, marketing trivia, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingnetflix, sony, reebock, lacoste, coca cola, coke, shake & bake, nilla wafers, stranger things, hershey, playstation, rick & morty, kfc, jules verne, reese's pieces, hbo, amazon, nbcuniversal, fox, turner, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, southern california writers conference, pomerado newspapers, marketing, mr. marketing, mister marketing, marketing advice, marketbuilding, marketbuilding team, marketing consultant, marketing communicationsComment
The Importance of Testimonials
The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment
An Apology’s Not Enough, Toyota!
An Apology’s Not Enough, Toyota!

There are certain expectations customers come into any situation with, and you ignore them at your peril.

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b2c marketing, B2B Marketing, corporate messaging, strategic planningRob WeinbergMBT Consultingtoyota, ask mister marketing, ask mr. marketing, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego union tribune, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, San Diego, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, the coast news, mister marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communicationsComment
Killing An Obnoxious Client
Killing An Obnoxious Client

When it comes to creativity, the customer’s not always right. Hiring decades of expertise, then ignoring everything you’re told, is just dumb.

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, employee relations, quality control, strategic planningRob WeinbergMBT Consultingfiring a client, ask mister marketing, ask mr. marketing, client relations, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing advice, mr. marketing, mister marketing, marketing, marketbuilding, marketbuilding team, Marketing strategy, strategy, strategic planning, business planning, business strategy, rotary 5340, rb sunrise rotary, carlsbad rotary, marketing consultant, marketing communications Comment
Banking On Good Will
Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

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b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergMBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment
The Ash Tree Starter Kit
The Ash Tree Starter Kit

Your garden can’t sustain every option, and neither can your business. Pick your area of specialization and stay with it. After all, will an 80-foot shade tree really help your tomatoes grow?

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, non-profit marketing, strategic planningRob WeinbergMBT Consultinggardening, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad Rotary, carlsbad chamber of commerce, carlsbad marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo, mr. marketing, marketing, marketing advice, marketing plan, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, strategy, strategic planning, business planning, business strategyComment
It’s AWFULLY warm for March!
It’s AWFULLY warm for March!

The last thing you want is to find customer interest has been generated, only to find them flocking to your competition out of spite.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planningRob WeinbergMBT Consultingsan diego reader, ask mister marketing, ask mr. marketing, san diego union tribune, san diego marketing consultant, san diego, san diego north chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing advice, marketing, Marketing strategy, marketbuilding, marketbuilding team, mister marketing, marketing communications, marketing consultantComment
Targeting The Perfect Sales Prospects
Targeting The Perfect Sales Prospects

Knowing your customer’s demographic profile (age, geography, religion, income, etc.) is critical to finding more of the same type of person.

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b2c marketing, B2B Marketing, corporate messaging, research, strategic planningRob WeinbergMBT Consultingcustomer profile, customer survey, ask mister marketing, ask mr. marketing, the coast news, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego union tribune, san diego, san diego north chamber of commerce, san diego marketing consultant, marketing breakage, mr. marketing, marketing advice, marketing, mister marketing, marketbuilding team, Marketing strategy, marketing consultant, marketing communicationsComment