Posts in corporate messaging
Don’t bury print just yet, folks!

Amazon’s $500-plus billion business accounts for 6.5% of all US retail sales and 44.9% of digital retail spending … and it’s using print to grow its business! 

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But … my dog can’t read!

I know many dogs who attended school. They graduated knowing how to march and have unsurpassed culinary talents. But none got a passing grade in reading. 

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Dressing For Success

Anyone looking to hire young talent should be watching out for subtle clues. Because when a 24-year-old is the only one in the room dressed for business, that is the person you want to be talking with.

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Rob Weinberg Is MISSING!

Sans hat, I’d become invisible. The moment I put it on and stood up, everyone recognized me and applauded.

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Know What Makes Your Customer Tick

Know your customer and what makes them tick. And always keep your eyes open, because you never know what opportunities may present themselves if you’re paying attention. 

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India: Trying to Rebrand a Country

A name, be it of a person or an entire country, is many things. It’s descriptive, emotionally important and deeply wrapped up in identity. So when it comes to a whole nation, a name change is not a small thing.

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Losing Sales Under a Mountain of Books

Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective. 

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A Tale of Two Clients

Whenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help. 

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Written With USA Quality

Don’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.

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Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

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Tie-In To Better Sales

There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.

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Who Hates Steven Singer?

Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?

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How To Market To Gen Z

As a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.

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I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

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Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

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A Moment of Introspection

I say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!

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Hand Me That Goblet, Wench!

These folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.

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Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

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Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

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The Brouhaha at Anheuser Busch

Don’t like the spokesperson? A-B just wants to sell beer. They don’t care what body parts you have when you’re drinking it.

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