MBT CONSULTING

Yes, I Love You Too

Wondering why my readers send me love letters? Take 3 minutes to read how I've saved thousands of professionals from being fleeced, and you, too, will become a fan.

Why I Stopped Eating Meat

The average American eats 252 pounds of meat and 68 pounds of chicken per year. You get 440 pounds of meat from a cow and 2 lbs. from a chicken. My decision saves one cow and 60 chickens every 21 months.

Smile. You’re on Email!

Complete strangers recognize me, and we build a relationship…merely because they saw my picture in an email.

Pretty slick, no?

Rob WeinbergMarch 8, 2023MBT ConsultingComment

Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMarch 2, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, the coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing, marketing advice, Marketing strategy, marketing strategy, marketing communications, marketing consultant, marketing plan, mister marketing, sales promotionComment

Romance and Risk Taking

Romantic success is about opportunity, risk-assessment, luck, timing, and guts. Sometimes our enthusiasm can be our own worst enemy.

business/marketing plans, personal branding, professional relations, strategic planningRob WeinbergFebruary 8, 2023MBT Consultingask mister marketing, ask mr. marketing, Valentine's Day 2022, Valentine's Day, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, UT Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, pomerado newspapers, pomerado news, marketing, mr. marketing, mister marketing, marketing advice, Marketing strategy, marketing strategy, marketing consultant, marketing communications Comments

Pro-Actively Protecting My Good Name

My brief flirtation with national office raised concerns around my dinner table. Out of an abundance of caution, I’ve had the house thoroughly searched for important documents.

Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

Becoming a Better Writer

Lots of folks who can speak figure they can also write persuasively. Actually, crafting solid, effective messaging is an art.

corporate messaging, direct marketingRob WeinbergOctober 25, 2022MBT Consultingwriting, ask mister marketing, ask mr. marketing, copywriting, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad, carlsbad marketing consultant, poway chamber of commerce, poway marketing consultant, poway chieftain, San Diego, san diego union tribune, san diego, san diego north chamber of commerce, san diego marketing consultant, marketing, mr. marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing advice, marketing strategy, marketing consultant, marketing communications Comment

The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergSeptember 15, 2022MBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340Comment

Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergAugust 11, 2022MBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment

Putting In His Two Cents

There’s nothing wrong with borrowing an idea that has previously proved to be effective. Just scale it to your business and your staff so you don’t get overwhelmed.

b2c marketing, branding, corporate messaging, research, sales promotion, strategic planningRob WeinbergJune 2, 2022MBT ConsultingReaders Digest, ask mr. marketing, coast news, the coast news, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego north chamber of commerce, san diego, san diego union tribune, san diego marketing consultant, carlsbad chamber of commerce, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, mr. marketing, marketing, marketbuilding, marketbuilding team, ask mister marketing, mister marketing, sales promotion, US Mint, henry's professional painting Comment

Why Should You Use Testimonials?

It’s a safe conclusion that a customer writing a testimonial and/or recommending you isn’t likely to give the next order to your competitor.

b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, strategic planningRob WeinbergMay 19, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, testimonials, client appreciation, coast news, the coast news, poway chieftain, poway marketing consultant, poway chamber of commerce, san diego, san diego union tribune, san diego north chamber of commerce, san diego marketing consultant, UT Community Press Newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, mr. marketing, marketing, marketing advice, Marketing strategy, marketbuilding, marketbuilding team, marketing consultant, marketing communications, rob weinberg, write away booksComment

Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergApril 19, 2022MBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment

Thoughts on Launching a Business

If you’re seeking fresh opportunities, look at your hobbies, skills, and friendships. Whether you’re looking for new ventures or side hustles, consider what makes you happy and see if there are gaps in the marketplace. Opportunity may be closer than you think, but doing it properly is a bit more involved than you realized.

business/marketing plans, strategic planningRob WeinbergFebruary 27, 2022MBT Consultingask mister marketing, ask mr. marketing, write away books, robert yehling, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, The Coast News, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, pomerado newspapers, Pomerado newspapers, pomerado news, san diego union tribune, Community Press Newspapers, rob weinberg, business planning, southern california writers conference, entrepreneurs, business plan, business strategy, business start-ups, writing books, publishing books, year-end business planning, book publishing Comment

Declaration of Stealing Your Money

Consider this fair warning: before you pay any invoice or government fee, make sure it’s legitimate.

B2B Marketing, research, vendor relations, business finances, marketing scamsRob WeinbergFebruary 24, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, oceanside chamber of commerce, The Coast News, coast news, UT Community Press Newspapers, san diego union tribune, california secretary of state, Marketing strategy, mbt consulting, marketing strategy, marketing, marketbuilding, marketing plan, marketbuilding team, marketing communications, marketing consultant, marketing advice, mr. marketing, mister marketing, b2b marketing, entrepreneurs, chairmen's roundtable, corporate processing service, corptech management, grifters, government fees, business finances

Don’t Pour Concrete Down Your Kitchen Sink

Regardless of what you sell, whoever is answering your phone is the first line of defense, and the information being provided to consumers may make all the difference in whether you close the deal.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, sales promotion, strategic planning, training, vendor relationsRob WeinbergJanuary 26, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad chamber of commerce, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, pomerado newspapers, pomerado news, san diego, san diego north chamber of commerce, san diego union tribune, rb sunrise rotary, UT Community Press Newspapers, Community Press Newspapers, The Coast News, coast news, mr. marketing, marketing, marketing plan, Marketing strategy, mister marketing, marketbuilding, marketbuilding team, marketing consultant, marketing communications, marketing advice, marketing strategy, b2b marketing, Customer relations, Sales, sales promotionComment

Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergJanuary 13, 2022MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communicationsComment

When Sales Need A Premium

Bringing ad specialty professionals into the conversation early in a project can lead to alternate ideas suitable to your audience, timeframe, or budget. And that makes everyone a winner.

B2B Marketing, b2c marketing, branding, corporate messaging, sales promotion, strategic planningRob WeinbergNovember 18, 2021MBT Consultingadvertising specialties, advertising, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, san diego north chamber of commerce, pomerado newspapers, san marco chamber of commerce, san diego, san diego union tribune, marketing, mr. marketing, marketbuilding, marketbuilding team, marketing advice, Marketing strategy, marketing consultant, marketing communications, marketing strategy, b2b marketing, b2c marketing, marketing plan, branding, corporate strategy, corporate communicationsComment

A Suspicious Welcoming

You may discover that your prospective clientele are leery of welcoming strangers into their homes. This hesitation may be due to so many people being unwilling to get vaccinated, or they might be concerned that possible thieves are “casing the joint.”

Free Help For Your Business

Free business advice from world-class business executives is available now at Chairmen’s RoundTable (chairmensroundtable.com); a group of 50 global professionals dedicated to providing free advice for privately held San Diego-based organizations with stable cashflow and a CEO willing to accept guidance.

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