MBT CONSULTING

Taking time to consider the buying experience from the customer’s perspective can go a long way to helping you achieve your objective.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 15, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

A Tale of Two Clients

Whenever you’re hiring any type of consultant, do everyone a favor by understanding your goals and being an active participant. This is, after all, your business they’re trying to help.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergSeptember 7, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Written With USA Quality

Don’t make your marketing counterproductive. Getting too fancy building the right messaging might make things more complicated than they need to be, and lose you sales in the process.

b2c marketing, customer relations, corporate messaging, business/marketing plans, marketing trivia, sales promotion, strategic planningRob WeinbergAugust 31, 2023MBT Consultingcracker jack, cracker jill, ask mister marketing, ask mr. marketing, pepsi, pepsico, i am cracker jill, women's sports foundation, UT Community Press Newspapers, san diego union tribute, san diego union tribune, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, the coast news, coast news, carlsbad rotary, carlsbad, carlsbad chamber of commerce, carlsbad marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketbuilding, marketbuilding team, marketing plan, mister marketing, marketing communications, marketing consultant, marketing advice, b2c marketing, packaging, Sales, sales promotion, branding, brand extensions, brand stretching, AAA, American automobile association, messaging

Do You Want Free Money?

A long-shot contender at the bottom of recent polls, Doug Burgum’s offering $20 gift cards to the first 50,000 people who donate $1 to his campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, election campaigns, direct marketing, marketing trivia, personal branding, professional relations, sales promotion, social media, strategic planningRob WeinbergJuly 19, 2023MBT Consultingask mister marketing, doug burgum, 2024 election, Republican Party, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, sales promotion, Sales, UT Community Press Newspapers, san diego union tribute, coast news, the coast news, poway chieftain, poway chamber of commerce, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, marketing, Marketing strategy, marketbuilding, rob weinberg, marketbuilding team, marketing strategy, marketing plan, marketing consultant, marketing communications, marketing advice, mister marketing, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planning, branding Comment

Tie-In To Better Sales

There’s good news: there are crumbs falling off the table from big budget movie marketing, and you may be able to pick them up and benefit from it.

b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, publicity, research, sales promotion, social media, strategic planningRob WeinbergJuly 12, 2023MBT Consultingask mister marketing, ask mr. marketing, harry potter, barbie movie, haunted mansion movie, disney, warner brothers, coast news, carlsbad rotary, carlsbad, carlsbad marketing consultant, carlsbad chamber of commerce, san diego union tribune, UT Community Press Newspapers, san diego union tribute, San Diego, san diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing communications, marketing consultant, Marketing strategy, marketing plan, marketing strategy, mister marketing, b2c marketing, movie tie in, Sales, sales promotionComment

Who Hates Steven Singer?

Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?

branding, b2c marketing, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergJuly 6, 2023MBT Consultingsteven singer, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, marketing, Marketing strategy, sales promotion, Sales, newark airport, new york city, marketing advice, marketing strategy, marketing plan, marketing consultant, marketing communications, marketbuilding team, mister marketing, marketbuilding, b2c marketing, branding, public relations, public speaking, corporate strategy, corporate communications

How To Market To Gen Z

As a 16-year-old digital marketer with a following of 100,000+ Gen Z members, I know what catches the eye of my followers.

b2c marketing, business/marketing plans, corporate messaging, customer relations, social media, sales promotionRob WeinbergJune 28, 2023MBT ConsultingSan Dieguito HS Academy, ask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribune, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, rancho bernardo news, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing consultant, marketing communications, mister marketing, marketing plan, b2c marketing, Gen Z, Generation Z, demographic changes, creative planning, business planning, business plan, strategic planning, year-end business planning

I Swung A Dead Cat

Medicare providers are much like realtors, popping up like mushrooms after a rainstorm. These days it’s impossible to swing a dead cat without hitting 10 of them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, personal branding, strategic planning, sales promotion, vendor relationsRob WeinbergJune 21, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, coast news, the coast news, medicare, free medicare consultation, UT Community Press Newspapers, rb sunrise rotary, communications, Community Press Newspapers, san diego union tribune, marketing communications, corporate communications, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, marketing plan, mister marketing, Marketing strategy, marketing consultantComment

Shooting Yourself In The Foot

Clickbait has a well-deserved bad reputation. If you’re tempted to use it to attract attention to your own website, recognize going in that you’re tagging yourself up-front as a low-quality player.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, marketing trivia, online marketing, strategic planning, marketing scamsRob WeinbergJune 7, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, the coast news, coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego marketing consultant, poway marketing consultant, poway chieftain, poway chamber of commerce, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing scams, marketing consultant, marketing communications, marketing plan, mister marketing, b2c marketingComment

A Moment of Introspection

I say to HELL with self-pity and feeling downtrodden…I’ve got work to do! I’ll see you in five or 10 years, and we can talk about retirement and relaxing then!

business/marketing plans, corporate messaging, personal branding, professional relations, strategic planningRob WeinbergMay 31, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, the coast news, coast news, mr. marketing, marketing, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing consultant, marketing communications, business planning, business strategy Comments

Hand Me That Goblet, Wench!

These folks strive to be different, and welcome others who are different. It’s become one of the few breweries I go out of my way to return to.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, packaging, strategic planningRob WeinbergMay 23, 2023MBT Consultingbeer, san diego breweries, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, vista chamber of commerce, vista, vista california, battlemage, San Diego, san diego, san diego marketing consultant, san diego union tribune, UT Community Press Newspapers, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing advice, Marketing strategy, marketbuilding, marketing, marketbuilding team, world beer cup, summon ifrit amber, chocobo hef beer, beertenders Comments

Offending and Losing a Customer

Treat everyone with the utmost respect and parse your words carefully, because you never know what stray comment will set someone off.

b2c marketing, B2B Marketing, corporate messaging, customer relations, employee relations, professional relations, publicity, quality control, vendor relationsRob WeinbergMay 18, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad marketing consultant, carlsbad rotary, carlsbad chamber of commerce, carlsbad, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, poway chieftain, poway marketing consultant, poway chamber of commerce, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, Customer relations, lgbtq+, customer relations, customer relationshipsComment

Giving Away Free Samples

Understanding that everyone wants something for nothing, look at what you sell and find a way to give away enough to whet your audience’s appetite.

B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, professional relations, sales promotion, strategic planningRob WeinbergApril 26, 2023MBT Consultingcostco, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, rotary 5340, rotary international, rb sunrise rotary, rancho bernardo sunrise rotary, UT Community Press Newspapers, san diego union tribute, poway chamber of commerce, poway marketing consultant, poway chieftain, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing, marketing advice, marketbuilding team, marketbuilding, marketing communications, marketing consultant, marketing plan, mister marketing, strategic planning, business strategy, free business advice, sales promotion, Sales, write away books, writing books, writingComment

The Brouhaha at Anheuser Busch

Don’t like the spokesperson? A-B just wants to sell beer. They don’t care what body parts you have when you’re drinking it.

b2c marketing, branding, corporate messaging, online marketing, publicity, strategic planning, sales promotion, social mediaRob WeinbergApril 18, 2023MBT Consultingask mister marketing, ask mr. marketing, anheuser Busch, budweiser, budweiser lite, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, poway chieftain, poway chamber of commerce, poway marketing consultant, UT Community Press Newspapers, san diego union tribute, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing plan, marketing communications, marketing consultant, mister marketing, marketing, marketbuilding team, marketbuilding, dylan mulvaneyComment

Welcome to the Magentaverse

In The Devil Wears Prada, it was observed that a particular blue sweater represents millions of dollars and countless jobs guiding any consumer’s fashion choice, based on decisions that were made years ago.

Here's how this year's decision will impact YOU!

B2B Marketing, b2c marketing, branding, business/marketing plans, corporate messaging, direct marketing, marketing trivia, online marketing, packaging, research, strategic planningRob WeinbergApril 11, 2023MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, UT Community Press Newspapers, Community Press Newspapers, san diego union tribute, san diego union tribune, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, San Diego, san diego north chamber of commerce, mr. marketing, marketing, marketing advice, marketbuilding, marketbuilding team, mister marketing, Marketing strategy, marketing strategy, marketing consultant, marketing communications, strategy, strategic planning, business strategy, website strategy, corporate strategy, Strategic planningComment

Stealing From The Classics

This clever message is sure to persuade its audience to place advertising in this publication. Too bad they stole it from someone else.

B2B Marketing, corporate messaging, professional relations, research, strategic planning, vendor relationsRob WeinbergMarch 28, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, marketbuilding, Marketing strategy, marketing plan, plagiarism, judy garland, james mason, exhibitor magazine, mcgraw hill, sales, UT Community Press Newspapers, san diego union tribute, San Diego, san diego north chamber of commerce, san diego marketing consultant, san diego union tribune, pomerado newspapers, pomerado news, Pomerado newspapers, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, mr. marketing, marketing, marketing advice, marketing strategy, marketing consultant, marketing communications, mister marketing, creative planning

Hand Me That Čokoládová Tyčinka!

Well-run businesses let lawyers and accountants guide them while focusing on marketing and sales. THAT’s how you keep shareholders happiest in the long run.

Getting 20% Off Nothing

Any organization concerned about their future must regularly examine their marketing strategies to best understand what customers are doing…and why.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, direct marketing, online marketing, sales promotion, strategic planningRob WeinbergMarch 15, 2023MBT Consultingask mister marketing, ask mr. marketing, UT Community Press Newspapers, san diego union tribute, communications, rancho bernardo, rb sunrise rotary, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, brand stretching, San Diego, san diego north chamber of commerce, san diego union tribune, mr. marketing, marketing advice, marketing, marketing plan, marketbuilding, strategic planning, strategy, website strategy, business strategy, corporate strategy, Marketing strategy, Strategic planning, marketbuilding team, mister marketing, marketing strategy, marketing consultant, marketing communications, branding Comments

Taking Stock With Potato Chips

Anyone familiar with the story of Willy Wonka recognizes the fury that can be generated by a good promotional campaign.

b2c marketing, branding, business/marketing plans, corporate messaging, customer relations, marketing trivia, sales promotion, strategic planningRob WeinbergMarch 2, 2023MBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, the coast news, UT Community Press Newspapers, san diego union tribune, San Diego, san diego north chamber of commerce, san diego union tribute, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway chieftain, poway marketing consultant, poway chamber of commerce, mr. marketing, marketing, marketing advice, Marketing strategy, marketing strategy, marketing communications, marketing consultant, marketing plan, mister marketing, sales promotionComment

Let’s Chat About AI

Even if you successfully get something intelligible from artificial intelligence writing your content, it’s sure to take on a certain sameness over time.

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